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East 5th Avenue helps brands build and scale affiliate and partnership marketing programs. Our services combine specialist recruiting, affiliate manager certification, and strategic consulting to support the people and processes behind channel growth.
Book a 15-Minute CallAffiliate & partnership marketing
With 15 years of real-world experience in affiliate marketing, our team understands the commercial and operational demands of the channel—from recruiting the right manager to negotiating deals and building a consistent pipeline of partner activity.
Our work spans major product launches, evergreen offers, affiliate team development, and in-house program training. We apply that experience to help businesses strengthen their affiliate capabilities and grow revenue through partnerships.
Our track record
Client experience
Our client experience includes Agora Financial, Truegenics, Organifi, Dr. Mark Hyman, The Truth About Cancer, Beekeeper’s Naturals, The Tapping Solution, and many more.
Founded in 2016 by Amber Spears and Alona Rudnitsky, East 5th Avenue began as an affiliate management agency. Our work included major launches and evergreen programs for brands such as The Truth About Cancer, Dr. Mark Hyman, Organifi, Agora Financial, and Truegenics.
Managing those programs gave us firsthand experience of what makes the channel work: the right partners, commercially sound deals, consistent follow-through, and a capable person accountable for the results.
We built Affiliate Accelerator to teach those skills to in-house teams. Our recruiting process grew from the same experience—combining interviews, practical assessments, and working-style profiles to identify people suited to the demands of affiliate management.
Today, businesses can work with East 5th Avenue to recruit an affiliate manager, train an existing team, or discuss the strategy and operating practices their program needs.
Leadership

Amber Spears is a global leader, keynote speaker, highly sought after consultant, and one of the top leaders in the affiliate and partnership arena.
Amber has spoken or been a keynote on stages like: Traffic and Conversion, Affiliate Summit East, Spark Live, Affiliate World, Mindshare, Facebook, and many others.
Amber is a two-time award winning industry leader, named a “Top Marketer” by Digital Marketer, was in the film “Millionaire Within Her,” and has been featured on many top podcasts including:
7 Figure Entrepreneur, Strategic Profits, Digital Marketer, Hustle and Flowchart, Affiliated, and others, and is almost always asked to come back for repeat episodes and appearances due to her practical marketing advice, openness, and sense of humor.
Amber is the co-founder of East 5th Avenue, a world class affiliate management education and marketing company. In the last few years, the agency has generated over 8 million leads, and over 8 figures a year for a number of clients.
On the education side, East 5th Avenue has trained over 500 companies and helped them generate over $320 million from their training methods.
Amber is also the founder of the Four Rooms Mastermind, helping 7-9 figure entrepreneurs and brands increase their reach and revenue with relationships.
Alona Rudnitsky is the co-founder of East 5th Avenue. For nearly two decades, Alona has focused on building data-driven marketing teams, rooted in scalability, and accustomed to achieving long-term strategic objectives and increased profitability. In 2006, she grew and nurtured her first marketing agency, Helix House, to the Inc. 5000 list, expanding it across three offices with approximately 150 employees. Additionally, she’s owned and operated four multi-million-dollar marketing agencies and a suite of 8-figure direct response health products. She has also been named in “35 entrepreneurs under 35”, featured in Business Leaders magazine, and rated #1 agency in Arizona 7 years in a row.
As the co-founder of East 5th Avenue, Alona is committed to helping clients implement and run robust and profitable partnership marketing programs. In her role at East 5th Avenue, she remains laser focused on helping clients set both tactical and strategic affiliate marketing objectives; nurturing strong systems required for scaling with hundreds of partners; concentrating on efficiency in order to reduce wasted time and money for clients; and overseeing the organization’s programs, specific to recruiting and training affiliate marketing program managers.
Alona is passionate about building strong foundations, enabling teams to carry out marketing goals and objectives with clarity. She approaches building, scaling, and implementing processes and systems with clients’ potential for profitability and their bottom-line top of mind.
Amber’s private community for founders who want to grow their businesses and their lives. Health. Wealth. Relationships. Scale.
Visit Four Rooms MastermindA CPA network for health and financial offers, connecting brands with affiliate partners through performance-based campaigns.
Visit GoodRise NetworkClient results
“You made it easy by pre-screening everyone, running the personality tests and sending me qualified candidates to interview.”
Mike Westerdal“In less than a year with the East 5th Avenue, our affiliate revenue has scaled 20x, skyrocketing from $100,000 per month to $2,000,000 per month.”
Alvin Huang“Our affiliate revenue has increased by 15% over last year. We would highly recommend any affiliate manager, experienced or new, to go through the East 5th Avenue training program.”
Annmarie Gianni“Easily the easiest hire I've had in my tenure as a CMO... and one of the most valuable.”
Casey Stanton“Because of our relationship with East 5th Avenue over the past 3 years we have 100 new affiliate partners.”
“I have tripled my Income and knowledge in one year with their programs. They are a must for any successful affiliate program.”
“Our new affiliate manager, Oksana has been an AMAZING fit! She’s so enthusiastic and amazing to work with.”
Charles Gregory“Thanks to East 5th Avenue, we have our own team of affiliate managers working on our internal projects and helping us further outreach.”
Start with a conversation
Tell us about your business and the support you need with recruiting, training, or affiliate program strategy.
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